2012-05 | Determinants of brand equity for credence goods: Consumers' preference for country origin, perceived value and food safety | 김보영 |
2020-05 | The effect of App quality and compatibility on consumers' omnichannel App adoption and loyalty: Comparison of US and Korean Consumers | 김보영 |
2016-10 | The effect of attitudes towards social media advertising and brand equity model on young consumer’s purchasing intention | 김보영 |
2019-05 | The Effect of Localization and Production Image on Chinese & Korean consumers' Choice for Animation Movies | 김보영 |
2015-06 | Effects of Brand Experience and product Involvement Level on Brand Loyalty for Vietnamese Consumers | 김보영 |
2015-06 | Effects of brand experience on brand trust, brand satisfaction & brand loyalty: building SPA brands in south korea | 김보영 |
2019-09 | Effects of brand experience, brand image and brand trust on brand building process: The case of chinese millennial generation consumers | 김보영 |
2019-04 | The effects of integrated information & service, institutional mechanism and need for cognition (NFC) on consumer omnichannel adoption behavior | 김보영 |
2019-12 | Entrepreneurial orientation and corporate social responsibility performance: An empirical study of state-controlled and privately controlled firms in China | 김보영 |
2015-07 | GM Foods에 대한 과학전문 기자, 일반기자, 소비자의 인식 및 태도에 관한 연구 | 김보영 |
2016-04 | How do economic, cultural, and global-connectedness distances moderate the effect of customers' experiences on their intention to revisit non-indigenous restaurants? Evidence from Korean restaurants | 김보영 |
2021-02 | Importance of offline service quality in building loyalty of OC service brand | 김보영 |
2022-03 | Importance of offline service quality in building loyalty of OC service brand | 김보영 |
2015-11 | Influence of Country & Brand Image on Consumer Loyalty under Explicit Brand Origin & Manufacture Identification | 김보영 |
2015-02 | Korean consumers’ attitude towards food risk management quality (FRMQ) of government and private firms | 김보영 |
2018-10 | Marketing Accountability of Korea Corporate: The Relationship between Branding Investments and Financial Performance | 김보영 |
2016-09 | The Mediating Role of Brand Knowledge, Involvement on the Relationship of Country-of-Origin and Brand Preference | 김보영 |
2018-10 | A new approach to segmenting multichannel shoppers in Korea and the U.S. | 김보영 |
2019-01 | Perceived Consumer Value of Omni-Channel Service Attributes in Japan and Korea | 김보영 |
2013-04 | A perspective challenges of chinese food risk management system in globalizing food supply chain | 김보영 |
2015-07 | Risk communication for GM foods in South Korea: The Role of Media and Government | 김보영 |
2017-06 | SNS 특성이 브랜드 자산과 소비자구매의도에 미치는 영향 : 중국 사례를 중심으로 | 김보영 |
2016-05 | Traceability system as perceived-uncertainty mitigator for sustainable global food trade | 김보영 |
2015-06 | 국가별 자료를 이용한 주류적정가격 추정 | 김보영 |
2018-04 | 기업의 사회적 책임(CSR) 활동과 CSR 진정성이 소비자의 지각된 품질, 브랜드 태도에 미치는 영향 | 김보영 |
2015-06 | 기후변화와 세계 식량생산-패널자료를 이용한 실증분석- | 김보영 |
2013-07 | 명품의 원산지와 브랜드 이미지가 소비자의 브랜드 평가에 미치는 영향 | 김보영 |
2020-10 | 모바일 쇼핑에서의 소비자 문화적 혁신성 척도개발 | 김보영 |
2020-10 | 모바일쇼핑에서 리테일 브랜드 자산 형성 과정에 대한 연구 | 김보영 |
2013-06 | 보상유형과 보상시기가 선호도에 미치는 영향에 관한 연구: 유통채널 형태의 조절효과를 중심으로 | 김보영 |