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Traceability system as perceived-uncertainty mitigator for sustainable global food trade

Title
Traceability system as perceived-uncertainty mitigator for sustainable global food trade
Author
김보영
Keywords
Perceived Uncertainty; Food Traceability System (FTS); consumer behavior; Sustainable Global Food Trade
Issue Date
2016-05
Publisher
Technical University of Kosice
Citation
Quality Innovation Prosperity, v.20, NO.1, Page. 18-39
Abstract
Purpose: The paper validates a model which approximates a relationship between perceived uncertainty of consumers and two antecedents & three mitigators which explain the value of Food Traceability System (FTS). Methodology/Approach: The proposed model was drawn from Pavlou et al. (2007) study which applied the principal-agent perspectives, and this study contributes to current literature by improving understanding of structure of perceived uncertainty of a food product with credence good with this model. Findings: The study assesses the value and effects of FTS in reducing perceived uncertainty of beef from various origins and suggests important implications for stakeholders in beef sector regarding feasibility and marketability of FTS. Research Limitation/implication: Findings evidently reflect the current market circumstance regarding consumers’ concerns and Perceived Uncertainty towards import food products for their credence nature. Different aspects of FTS were found to have mediating role in reducing Perceived Uncertainty in China and South Korea. Originality/Value of paper: The study assesses the value and effects of FTS in reducing perceived uncertainty of beef from various origins and suggests important implications for stakeholders in beef sector regarding feasibility and marketability of FTS.
URI
http://www.qip-journal.eu/index.php/QIP/article/view/625http://hdl.handle.net/20.500.11754/65546
ISSN
1335-1745; 1338-984X
DOI
10.12776/QIP.V20I1.625
Appears in Collections:
GRADUATE SCHOOL OF BUSINESS[S](경영전문대학원) > BUSINESS ADMINISTRATION(경영학과) > Articles
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