| 2020-11 | The effect of interior color on customers' aesthetic perception, emotion, and behavior in the luxury service | 박정근 |
| 2020-03 | The effects of benefit-driven commitment on usage of social media for shopping and positive word-of-mouth | 박정근 |
| 2017-05 | Effects of customer personal characteristics on the satisfaction-loyalty link: a multi-method approach | 박정근 |
| 2017-11 | The Effects of Price and Health Consciousness and Satisfaction on the Medical Tourism Experience | 박정근 |
| 2013-03 | Emotional Labors Impact in a Retail Environment | 박정근 |
| 2020-03 | Examining antecedents of retail employees' propensity to leave | 박정근 |
| 2019-03 | Examining the role of anxiety and social influence in multi-benefits of mobile payment service. | 박정근 |
| 2020-03 | Exploring Internal Benefits of Medical Tourism Facilitators' Satisfaction: Customer Orientation, Job Satisfaction, and Work Performance | 박정근 |
| 2016-10 | The Impact of Image Dimensions toward Online Consumers’ Perceptions of Product Aesthetics | 박정근 |
| 2021-02 | Impacts of cruise industry corporate social responsibility reputation on customers' loyalty: Mediating role of trust and identification | 박정근 |
| 2019-03 | The influence of social capital through social media: a study of the creation of value in shopping behaviour | 박정근 |
| 2016-12 | THE INTERPLAY OF INTERNET ADDICTION AND COMPULSIVE SHOPPING BEHAVIORS | 박정근 |
| 2018-04 | Luxury product to service brand extension and brand equity transfer | 박정근 |
| 2019-01 | M-payment service: Interplay of perceived risk, benefit, and trust in service adoption | 박정근 |
| 2014-01 | The Moderating Effects of Gender and Inside versus Outside Sale role in Multifaceted Job Satisfaction | 박정근 |
| 2015-06 | PERSONALIZED E-SERVICES: CONSUMER PRIVACY CONCERN AND INFORMATION SHARING | 박정근 |
| 2016-12 | Product-to-Service Extension: The Impact of Brand Equity on Upscaled Service | 박정근 |
| 2013-03 | Psychology Antecedents and Risk on Attitudes toward E-customization | 박정근 |
| 2019-03 | The Role of Emotional Service Expectation Toward Perceived Quality and Satisfaction: Moderating Effects of Deep Acting and Surface Acting | 박정근 |
| 2017-03 | The Role of Emotions on Frontline Employee Turnover Intentions | 박정근 |
| 2015-03 | The role of listening in e-contact center customer relationship management | 박정근 |
| 2020-05 | The Role of Personality Traits Toward Organizational Commitments and Service Quality Commitments | 박정근 |
| 2018-03 | SEASONALITY OF CONSUMERS' THIRD-PARTY ONLINE COMPLAINING BEHAVIOR | 박정근 |
| 2017-01 | Sequencing of multi-faceted job satisfaction across business-to-business and business-to-consumer salespeople: A multi-group analysis | 박정근 |
| 2020-08 | Understanding self-service technology adoption by "older" consumers | 박정근 |
| 2017-03 | Values and goals of Chinese sport consumers contrary to American counterparts | 박정근 |
| 2020-10 | The way to improve organizational citizenship behavior for the employees who lack emotional intelligence | 박정근 |
| 2016-09 | What Matters the Most? The Key Factors That Lead to a New Service Adoption | 박정근 |
| 2021-02 | When service providers become service recipients: negative spillover effects of burnout among luxury service providers | 박정근 |
| 2017-03 | 기업의 공익연계 마케팅이 소비자의 평가 및 구매의도에 미치는 영향에 관한 연구 | 박정근 |
