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The Effects of Price and Health Consciousness and Satisfaction on the Medical Tourism Experience

Title
The Effects of Price and Health Consciousness and Satisfaction on the Medical Tourism Experience
Author
박정근
Keywords
CONSUMER; TRAVEL; BEHAVIORS; QUALITY; LOYALTY; ROLES
Issue Date
2017-11
Publisher
LIPPINCOTT WILLIAMS & WILKINS
Citation
JOURNAL OF HEALTHCARE MANAGEMENT, v. 62, no. 6, page. 405-417
Abstract
The objective of this study was to analyze the effects of price and health consciousness on medical tourism. Accordingly, we explore the utility of the theory of planned behavior for assessing the relationships between several variables and explain consumers' intentions to be repeat medical tourists. A 26-item questionnaire was developed, and data were collected from 407 patients who visited South Korea for medical purposes. Structural equation modeling was used to analyze the data. The results indicate that medical tourists' price consciousness was significant with respect to their satisfaction with medical and travel services. However, health consciousness also influenced their decision-making process. The study results reveal that health consciousness did not have a significant effect on tourists' satisfaction with medical travel services. Although this study was conducted in South Korea, the findings may be relevant elsewhere. When developing products and services for the medical tourism industry, policymakers and service providers should focus on the importance of cost-effectiveness.
URI
https://insights.ovid.com/crossref?an=00115514-201711000-00010https://repository.hanyang.ac.kr/handle/20.500.11754/116163
ISSN
1096-9012; 1944-7396
DOI
10.1097/JHM-D-16-00016
Appears in Collections:
GRADUATE SCHOOL OF BUSINESS[S](경영전문대학원) > BUSINESS ADMINISTRATION(경영학과) > Articles
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