| 2020-05 | Persuasion Knowledge and the Effectiveness of Media Advocacy in Debunking Korean Tobacco Company Corporate Social Responsibility Programs | 백혜진 |
| 2006-10 | The Portrayal of Older People in Television Advertisements: A Cross-Cultural Content Analysis of the United States and South Korea | 이병관 |
| 2004-09 | PR 실무자의 갈등관리 행동에 대한 탐색적 연구 | 이현우 |
| 2008-03 | Propaganda or public relations campaign? International communication on the war against Iraq | 심성욱 |
| 2017-02 | Putting Cultural Context into SCCT When Crisis Responsibility Does Not Tell It All | 최윤형 |
| 2005-09 | "I" VERSUS "THEY" AND "EAST" VERSUS "WEST": CROSS-CULTURAL DIFFERENCES IN PERCEIVED IMPACT OF SOURCE EXPERTISE | 한상필 |
| 2017-04 | "그대 말을 철석같이 믿었었는데... 거짓말 거짓말 거짓말" - 무첨가 표기 식품 광고와 개인 변인이 제품 태도 및 행동의도에 미치는 영향 | 최윤형 |
| 2018-07 | Rationale, design, and characteristics of the multimedia family planning campaign for a small, happy, and prosperous family in Ethiopia (SHaPE) | 백혜진 |
| 2016-10 | Reflections of culture: An analysis of Korean advertising appeals from 1980's to 2010's | 한상필 |
| 2017-06 | RISK COMMUNICATION: THE ROLES OF MESSAGE APPEAL AND COPING STYLE | 최윤형 |
| 2008-03 | Role of gambling media exposure in influencing trajectories among college students | 이형석 |
| 2008-03 | Role of Gambling Media Exposure in Influencing Trajectories Among College Students | 이형석 |
| 2021-09 | The role of online group norms and social identity in youth problem gambling | 백혜진 |
| 2020-01 | The Role of Perceived Loneliness in Youth Addictive Behaviors: Cross-National Survey Study | 백혜진 |
| 2019-06 | The role of source characteristics and message appeals in public service advertising (PSA) messages: An application of Fishbein's expectancy value model and the match-up hypothesis for anti-binge drinking campaigns targeting college students | 백혜진 |
| 2021-09 | Roles of Temporal Message Framing and Digital Channel Type in Perception and Dissemination of Food Risk Rumors | Thomas Britten Hove |
| 2021-09 | Roles of Temporal Message Framing and Digital Channel Type in Perception and Dissemination of Food Risk Rumors | 백혜진 |
| 2021-02 | SNS 공공캠페인 참여의도 향상을 위한 연구: 시민참여 중심의 온라인 액티비즘을 중심으로 | 이형석 |
| 2016-07 | SNS를 통한 정보 노출이 브랜드 인지 및 구전행동에 미치는 영향: 소수의 법칙과 고착성 법칙, 상황의 힘 역할을 중심으로 | 심성욱 |
| 2022-09-21 | Social benefits of living in the metaverse: The relationships among social presence, supportive interaction, social self-efficacy, and feelings of loneliness | 오현정 |
