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Propaganda or public relations campaign? International communication on the war against Iraq

Title
Propaganda or public relations campaign? International communication on the war against Iraq
Author
심성욱
Keywords
Iraq war; cross cultural; propaganda; public relations campaign
Issue Date
2008-03
Publisher
ELSEVIER SCIENCE INC
Citation
PUBLIC RELATIONS REVIEW, v. 34, No. 1, Page. 63-65
Abstract
Cross-cultural survey on the war against Iraq from different cultures may help to assess whether the public relations war has succeeded or failed. Overall the public of the U.S. and the U.K. formed similar evaluations of the war; whereas South Korean opinion was lay on the opposite side of the continuum. The present study suggests that public relations campaigns administered by the U.S. government did not generate favorable opinions in countries other than the U.S. (c) 2007 Elsevier Inc. All rights reserved.
URI
https://www.sciencedirect.com/science/article/pii/S036381110700166X?via%3Dihubhttps://repository.hanyang.ac.kr/handle/20.500.11754/80241
ISSN
0363-8111
DOI
10.1016/j.pubrev.2007.11.006
Appears in Collections:
COLLEGE OF COMMUNICATION[E](언론정보대학) > ADVERTISING & PUBLIC RELATIONS(광고홍보학부) > Articles
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