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텔레비전 광고의 창의성의 평가를 위한 탐색적 요인 분석
- Title
- 텔레비전 광고의 창의성의 평가를 위한 탐색적 요인 분석
- Other Titles
- The Exploratory Factor Analysis for Assessing Television Commercials' Creativity
- Author
- 한상필
- Keywords
- 텔레비젼 광고의 창의성; 창의성 평가준거; 척도개발; Television commercials' creativity; evaluative criteria for creativity; scale development
- Issue Date
- 2007-12
- Publisher
- 한국광고학회
- Citation
- 광고학연구, v. 18, No. 5, Page. 257-272
- URI
- https://www.earticle.net/Article/A73879https://repository.hanyang.ac.kr/handle/20.500.11754/107427
- ISSN
- 1225-0554
- Appears in Collections:
- COLLEGE OF COMMUNICATION[E](언론정보대학) > ADVERTISING & PUBLIC RELATIONS(광고홍보학부) > Articles
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