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dc.contributor.author한상필-
dc.date.accessioned2019-07-16T04:25:51Z-
dc.date.available2019-07-16T04:25:51Z-
dc.date.issued2007-12-
dc.identifier.citation광고학연구, v. 18, No. 5, Page. 257-272en_US
dc.identifier.issn1225-0554-
dc.identifier.urihttps://www.earticle.net/Article/A73879-
dc.identifier.urihttps://repository.hanyang.ac.kr/handle/20.500.11754/107427-
dc.language.isoko_KRen_US
dc.publisher한국광고학회en_US
dc.subject텔레비젼 광고의 창의성en_US
dc.subject창의성 평가준거en_US
dc.subject척도개발en_US
dc.subjectTelevision commercials' creativityen_US
dc.subjectevaluative criteria for creativityen_US
dc.subjectscale developmenten_US
dc.title텔레비전 광고의 창의성의 평가를 위한 탐색적 요인 분석en_US
dc.title.alternativeThe Exploratory Factor Analysis for Assessing Television Commercials' Creativityen_US
dc.typeArticleen_US
dc.relation.journal광고학연구-
dc.contributor.googleauthor김병희-
dc.contributor.googleauthor한상필-
dc.relation.code2012211819-
dc.sector.campusE-
dc.sector.daehakCOLLEGE OF COMMUNICATION[E]-
dc.sector.departmentDEPARTMENT OF ADVERTISING & PUBLIC RELATIONS-
dc.identifier.pidsphan-
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COLLEGE OF COMMUNICATION[E](언론정보대학) > ADVERTISING & PUBLIC RELATIONS(광고홍보학부) > Articles
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