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텔레비전 광고의 창의성의 평가를 위한 탐색적 요인 분석

Title
텔레비전 광고의 창의성의 평가를 위한 탐색적 요인 분석
Other Titles
The Exploratory Factor Analysis for Assessing Television Commercials' Creativity
Author
한상필
Keywords
텔레비젼 광고의 창의성; 창의성 평가준거; 척도개발; Television commercials' creativity; evaluative criteria for creativity; scale development
Issue Date
2007-12
Publisher
한국광고학회
Citation
광고학연구, v. 18, No. 5, Page. 257-272
URI
https://www.earticle.net/Article/A73879https://repository.hanyang.ac.kr/handle/20.500.11754/107427
ISSN
1225-0554
Appears in Collections:
COLLEGE OF COMMUNICATION[E](언론정보대학) > ADVERTISING & PUBLIC RELATIONS(광고홍보학부) > Articles
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