A social marketing approach to promoting healthful eating and physical activity in low-income and ethnically diverse schools
- Title
- A social marketing approach to promoting healthful eating and physical activity in low-income and ethnically diverse schools
- Author
- 백혜진
- Keywords
- Healthy eating; school interventions; social marketing; underserved populations; USA; QUESTIONNAIRE; INTERVENTIONS; DISPARITIES; CAMPAIGN; BEHAVIOR; OBESITY; POLICY
- Issue Date
- 2015-05
- Publisher
- SAGE PUBLICATIONS LTD
- Citation
- HEALTH EDUCATION JOURNAL, v. 74, No. 3, Page. 351-363
- Abstract
- Objective:
To evaluate the short-term outcome of the social marketing approach used in Project FIT, we developed a school- and community-based programme for promoting healthful eating and physical activity in kindergarten to 5th-grade children and their parents.
Design:
A 2-year quasi-experiment for children and two cross-sectional surveys for parents.
Setting:
We included low-income, urban and ethnically diverse elementary schools and neighbourhoods in Grand Rapids, Michigan, USA.
Method:
Students in 3rd, 4th and 5th grades were surveyed in four intervention schools (four time points, N with at least one time point measurement = 664) and two control schools (N = 195). Parents of intervention students were surveyed at baseline (N = 286) and follow-up (N = 215). Key dependent variables included self-reported healthful eating and physical activity. Key independent variables included awareness, knowledge, motivation and attitudes towards Project FIT.
Analysis:
We analysed generalised linear mixed models and generalised estimation equation (GEE) models for the student surveys and mean difference tests and logistic regressions for the parent surveys.
Results:
The proportion of students who were aware of Project FIT increased over time. GEE models showed that selected key dependent variables were significantly associated with self-reported healthful eating and physical activity. Parents were more aware of Project FIT at follow-up compared to the baseline survey, and their attitudes were significantly associated with increased healthful eating (vegetables, fruits and whole grains).
Conclusion:
The social marketing approach utilised in Project FIT contributed to increasing awareness and achieving behavioural goals of healthful eating and physical activity
- URI
- http://journals.sagepub.com/doi/abs/10.1177/0017896914540294https://repository.hanyang.ac.kr/handle/20.500.11754/100842
- ISSN
- 0017-8969; 1748-8176
- DOI
- 10.1177/0017896914540294
- Appears in Collections:
- COLLEGE OF COMMUNICATION[E](언론정보대학) > ADVERTISING & PUBLIC RELATIONS(광고홍보학과) > Articles
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