Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 백혜진 | - |
dc.date.accessioned | 2019-03-15T04:13:44Z | - |
dc.date.available | 2019-03-15T04:13:44Z | - |
dc.date.issued | 2015-05 | - |
dc.identifier.citation | HEALTH EDUCATION JOURNAL, v. 74, No. 3, Page. 351-363 | en_US |
dc.identifier.issn | 0017-8969 | - |
dc.identifier.issn | 1748-8176 | - |
dc.identifier.uri | http://journals.sagepub.com/doi/abs/10.1177/0017896914540294 | - |
dc.identifier.uri | https://repository.hanyang.ac.kr/handle/20.500.11754/100842 | - |
dc.description.abstract | Objective: To evaluate the short-term outcome of the social marketing approach used in Project FIT, we developed a school- and community-based programme for promoting healthful eating and physical activity in kindergarten to 5th-grade children and their parents. Design: A 2-year quasi-experiment for children and two cross-sectional surveys for parents. Setting: We included low-income, urban and ethnically diverse elementary schools and neighbourhoods in Grand Rapids, Michigan, USA. Method: Students in 3rd, 4th and 5th grades were surveyed in four intervention schools (four time points, N with at least one time point measurement = 664) and two control schools (N = 195). Parents of intervention students were surveyed at baseline (N = 286) and follow-up (N = 215). Key dependent variables included self-reported healthful eating and physical activity. Key independent variables included awareness, knowledge, motivation and attitudes towards Project FIT. Analysis: We analysed generalised linear mixed models and generalised estimation equation (GEE) models for the student surveys and mean difference tests and logistic regressions for the parent surveys. Results: The proportion of students who were aware of Project FIT increased over time. GEE models showed that selected key dependent variables were significantly associated with self-reported healthful eating and physical activity. Parents were more aware of Project FIT at follow-up compared to the baseline survey, and their attitudes were significantly associated with increased healthful eating (vegetables, fruits and whole grains). Conclusion: The social marketing approach utilised in Project FIT contributed to increasing awareness and achieving behavioural goals of healthful eating and physical activity | en_US |
dc.description.sponsorship | Blue Cross Blue Shield of Michigan and the USDA Supplemental Nutrition Assistance Program - Nutrition Education, supported by the Michigan Department of Human Services under contract numbers ADMIN-10-99010 and ADMIN 11-99010, and Grand Rapids Public Schools Nutrition Services. | en_US |
dc.language.iso | en_US | en_US |
dc.publisher | SAGE PUBLICATIONS LTD | en_US |
dc.subject | Healthy eating | en_US |
dc.subject | school interventions | en_US |
dc.subject | social marketing | en_US |
dc.subject | underserved populations | en_US |
dc.subject | USA | en_US |
dc.subject | QUESTIONNAIRE | en_US |
dc.subject | INTERVENTIONS | en_US |
dc.subject | DISPARITIES | en_US |
dc.subject | CAMPAIGN | en_US |
dc.subject | BEHAVIOR | en_US |
dc.subject | OBESITY | en_US |
dc.subject | POLICY | en_US |
dc.title | A social marketing approach to promoting healthful eating and physical activity in low-income and ethnically diverse schools | en_US |
dc.type | Article | en_US |
dc.relation.volume | 74 | - |
dc.identifier.doi | 10.1177/0017896914540294 | - |
dc.relation.page | 351-363 | - |
dc.relation.journal | HEALTH EDUCATION JOURNAL | - |
dc.contributor.googleauthor | Paek, HJ | - |
dc.contributor.googleauthor | Jung, YM | - |
dc.contributor.googleauthor | Oh, HJ | - |
dc.contributor.googleauthor | Alaimo, K | - |
dc.contributor.googleauthor | Pfeiffer, K | - |
dc.contributor.googleauthor | Carlson, JJ | - |
dc.contributor.googleauthor | Wen, YL | - |
dc.contributor.googleauthor | Betz, HH | - |
dc.contributor.googleauthor | Orth, J | - |
dc.relation.code | 2015015404 | - |
dc.sector.campus | E | - |
dc.sector.daehak | COLLEGE OF COMMUNICATION[E] | - |
dc.sector.department | DEPARTMENT OF ADVERTISING & PUBLIC RELATIONS | - |
dc.identifier.pid | hjpaek | - |
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