Articles 13 Collection home page

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Issue DateTitleAuthor(s)
2016-05A retrospective on the state of international advertising research in advertising, communication, and marketing journals: 1963-2014한상필
2016-03Factors affecting attitudes and behavioural intention towards social networking advertising: a case of Facebook users in South Korea심성욱
2015-09Determinants of caregivers' vaccination intention with respect to child age group: a cross-sectional survey in South Korea백혜진
2015-09The role of negative emotions on motivation and communicative action: Testing the validity of situational theory of problem solving한미정
2015-11How newspapers represent environmental risk: the case of carcinogenic hazards in South KoreaThomas Britten Hove
2015-11How newspapers represent environmental risk: the case of carcinogenic hazards in South Korea백혜진
2015-08Project FIT: A School, Community and Social Marketing Intervention Improves Healthy Eating Among Low-Income Elementary School Children백혜진
2015-05A social marketing approach to promoting healthful eating and physical activity in low-income and ethnically diverse schools백혜진
2015-02Cognitive and emotional dimensions of perceived risk characteristics, genre-specific media effects, and risk perceptions: the case of H1N1 influenza in South KoreaHove, Thomas
2015-01Message Testing of Three Ethical Approaches to Health Promotion: Paternalism, Liberalism, and Empowerment백혜진
2015-01Message Testing of Three Ethical Approaches to Health Promotion: Paternalism, Liberalism, and EmpowermentThomas Britten Hove
2015-04TV 공익광고에 나타난 스토리텔링 기법의 탐색: 2003∼2013년의 공공캠페인을 중심으로한미정
2015-05우수작의 역설 : 광고 크리에이티브의 사용과 보상체계 개선에 관한 개념적 연구심성욱

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