| 2019-03 | Barriers of biodiesel adoption by transportation companies: A case of Malaysian transportation industry | 현성협 |
| 2014-05 | A better investment in luxury restaurants: Environmental or non-environmental cues? | 현성협 |
| 2013-03 | Causal relationships between table game players' perceptions of service quality, perceived winning, and game spending Moderating effects of demographic factors | 현성협 |
| 2012-04 | Chain restaurant patrons' well-being perception and dining intentions The moderating role of involvement | 현성협 |
| 2016-03 | City Residents' Perception of MICE City Brand Orientation and Their Brand Citizenship Behavior: A Case Study of Busan, South Korea | 현성협 |
| 2020-03 | Coffee House Consumers’ Value Perception and Its Consequences: Multi-Dimensional Approach | 현성협 |
| 2018-09 | College youth travelers' eco-purchase behavior and recycling activity while traveling: an examination of gender difference | 현성협 |
| 2020-07 | Consumers' intention to adopt eco-friendly electric airplanes: The moderating role of perceived uncertainty of outcomes and attachment to eco-friendly products | 현성협 |
| 2015-06 | Creating New Relationships Through Tourism: A Qualitative Analysis of Tourist Motivations of Older Individuals in Japan | 현성협 |
| 2015-12 | CRITICAL IN-FLIGHT AND GROUND-SERVICE FACTORS INFLUENCING BRAND PRESTIGE AND RELATIONSHIPS BETWEEN BRAND PRESTIGE, WELL-BEING PERCEPTIONS, AND BRAND LOYALTY: FIRST-CLASS PASSENGERS | 현성협 |
| 2019-04 | Cruise travel motivations and repeat cruising behaviour: Impact of relationship investment | 현성협 |
| 2015-02 | Customer retention in the medical tourism industry: Impact of quality, satisfaction, trust, and price reasonableness | 현성협 |
| 2020-12 | Customers' relationships leading to brand tribalism and tribe behavioral intentions | 현성협 |
| 2015-11 | The Determinants of Customers' Behavioral Intentions after Service Failure: The Role of Emotions | 현성협 |
| 2021-04 | Developing a Stigma Scale for the Workplace: Focus on an Airline Cabin Crew | 현성협 |
| 2022-09 | Development of employee silence scale in travel agencies | 현성협 |
| 2021-03 | Development of Modern Racism Scale in Global Airlines: A Study of Asian Female Flight Attendants | 현성협 |
| 2011-11 | Dimensions of Brand Equity in the Chain Restaurant Industry | 현성협 |
| 2015-04 | Do luxury room amenities affect guests' willingness to pay? | 현성협 |
| 2017-03 | Does travellers' casual attribution affect pre-recovery emotions and behavioural intentions? A field study of airline travellers in Malaysia | 현성협 |
