57 0

Chain restaurant patrons' well-being perception and dining intentions The moderating role of involvement

Title
Chain restaurant patrons' well-being perception and dining intentions The moderating role of involvement
Author
현성협
Keywords
Well-being perception; Perceived value; Brand attitude; Involvement; Chain restaurant; Behavioral intentions; Brand awareness; Brands; User involvement; Behaviour
Issue Date
2012-04
Publisher
Emerald Group Publishing Limited
Citation
International Journal of Contemporary Hospitality Management, 2012, 24(2-3), P.402-429
Abstract
Purpose - The purpose of this research was to investigate the structural relationships between chain restaurant patrons' brand attitude, utilitarian value, hedonic value, well-being perception, and behavioral intentions with the moderating role of involvement. Design/methodology/approach - A review of the current literature in these areas revealed ten theoretical hypotheses, from which the authors derived a structural model. The model was tested utilizing data collected from 433 chain restaurant patrons. Confirmatory factor analysis and structural equation modeling were utilized to test the proposed theoretical relationships. Findings - Data analysis indicates that brand attitude and hedonic value bear a positive impact on patrons' well-being perception. However, it was revealed that utilitarian value does not have significant impact on patrons' well-being perception. It was also found that well-being perception is the most powerful determinant of patrons' positive behavioral intentions. More importantly, well-being perception played a full mediating role in the relationship between hedonic value and behavioral intentions. Lastly, it was revealed that the moderating role of involvement in the relationships between well-being perception and behavioral intentions is significant. Research limitations/implications - The findings emphasize the significance of the study variables in maximizing patrons' well-being perception and in inducing positive behavioral intentions. Since there has been little study of consumer well-being (CWB) in the chain restaurant industry, the model verified here may serve as a guide for future research aimed at understanding the formation of CWB and its potential impact on other marketing variables in the chain restaurant industry. Originality/value - The model verified in this study is the first that explains the formation of CWB and its impact on patrons' behavioral intentions.
URI
https://www.emeraldinsight.com/doi/abs/10.1108/09596111211217888http://hdl.handle.net/20.500.11754/49758
ISSN
0959-6119
DOI
10.1108/09596111211217888
Appears in Collections:
COLLEGE OF SOCIAL SCIENCES[S](사회과학대학) > TOURISM(관광학부) > Articles
Files in This Item:
There are no files associated with this item.
Export
RIS (EndNote)
XLS (Excel)
XML


qrcode

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.

BROWSE