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College youth travelers' eco-purchase behavior and recycling activity while traveling: an examination of gender difference

Title
College youth travelers' eco-purchase behavior and recycling activity while traveling: an examination of gender difference
Author
현성협
Keywords
College youth traveler; eco-friendly purchase; recycling; gender; eco-concern
Issue Date
2018-09
Publisher
ROUTLEDGE JOURNALS
Citation
JOURNAL OF TRAVEL & TOURISM MARKETING, v. 35, no. 6, page. 740-754
Abstract
With the limited research about youth tourists' pro-environmental behaviors, this study was designed to examine the formation of college youth tourists' eco-friendly purchase and recycling behaviors while traveling to tourist destinations. A quantitative approach with a structural analysis was used. Our results revealed that the proposed theoretical framework satisfactorily accounted for the variance in eco-purchase and recycling behaviors. The hypothesized associations among eco-concern, attitude, social norm, anticipated affects, and sense of obligation were in general supported, and such relationships contributed to triggering pro-environmental behaviors. Findings also indicated the mediating impact of moral obligation, attitude, and negative affect, and identified the salient role of moral obligation in determining eco-purchase and recycling activities. A test of metric invariance further explored the gender difference that exists in the relationships between eco-concern and anticipated affects and between attitude and moral obligation. This research provides meaningful insights into understanding college youth tourists' sustainable tourism behaviors.
URI
https://www.tandfonline.com/doi/abs/10.1080/10548408.2017.1405865?journalCode=wttm20http://repository.hanyang.ac.kr/handle/20.500.11754/119894
ISSN
1054-8408; 1540-7306
DOI
10.1080/10548408.2017.1405865
Appears in Collections:
COLLEGE OF SOCIAL SCIENCES[S](사회과학대학) > TOURISM(관광학부) > Articles
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