Medical tourism; Medical clinic; Quality; Satisfaction; Trust; Price reasonableness
Issue Date
2015-02
Publisher
ELSEVIER SCI LTD
Citation
TOURISM MANAGEMENT, v. 46, Page. 20-29
Abstract
Repeat business is critical to the success of medical clinics in the competitive medical tourism market. This study develops a model explaining international medical travelers' intention formation by considering the impact of quality, satisfaction, trust, and price reasonableness. A field survey was conducted at medical clinics. Findings from structural analysis indicate a good fit for the proposed model