Mechanisms through which adolescents attend and respond to antismoking media campaigns
- Title
- Mechanisms through which adolescents attend and respond to antismoking media campaigns
- Author
- 백혜진
- Keywords
- SENSATION-SEEKING; ALCOHOL-USE; SMOKING-BEHAVIOR; PEER INFLUENCES; RISK BEHAVIORS; FOLLOW-UP; YOUTH; CIGARETTE; PERCEPTIONS; MARIJUANA
- Issue Date
- 2008-03
- Publisher
- Oxford University Press (OUP)
- Citation
- JOURNAL OF COMMUNICATION, v. 58, No. 1, Page. 84-105
- Abstract
- Based on H. Markus and R. B. Zajonc's (1985) O-S-O-R model, this study explores which pre- and postorientations are associated with antismoking campaign effectiveness. Analyzing nationally representative survey data, this study finds that sensation seeking as an internal orientation and antismoking education as a learned orientation play critical roles in adolescents' level of awareness to both antismoking campaigns (i.e., "truth") and prosmoking media messages. In turn, exposure to both kinds of smoking-related media messages seems significantly related to adolescents' smoking intention rather indirectly through negative attitudes toward tobacco companies and through peer smoking norms, respectively. A comparative analysis between younger and older adolescents seems to suggest that school-based antismoking education may be more effective for younger adolescents, whereas antismoking media campaigns may be more effective for older adolescents.
- URI
- https://academic.oup.com/joc/article/58/1/84/4098344https://repository.hanyang.ac.kr/handle/20.500.11754/80261
- ISSN
- 0021-9916
- DOI
- 10.1111/j.1460-2466.2007.00375.x
- Appears in Collections:
- COLLEGE OF COMMUNICATION[E](언론정보대학) > ADVERTISING & PUBLIC RELATIONS(광고홍보학부) > Articles
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