Self-Congruity and the Theory of Planned Behavior in the Prediction of Local Food Purchase
- Title
- Self-Congruity and the Theory of Planned Behavior in the Prediction of Local Food Purchase
- Author
- 송지훈
- Keywords
- Local food; self-congruity; structural equation modeling; theory of planned behavior
- Issue Date
- 2016-05
- Publisher
- Haworth Press
- Citation
- Journal of International Food and Agribusiness Marketing, v. 28, NO 4, Page. 330-345
- Abstract
- The primary purpose of this study is to investigate antecedents to behaviors associated with purchasing local food by using the extended theory of planned behavior with additional considerations of self-congruity theory. Structural equation modeling was conducted to examine direct and indirect effects of attitude, subjective norms, perceived behavioral controls, intention, and self-congruity on local food purchases. Overall, purchasing local food was found to be a multifaceted and dynamic decision-making process. In addition, self-congruity was found to impact consumers’ local food purchase directly and indirectly, indicating that it was a meaningful addition to the theory of planned behavior model.
- URI
- https://www.tandfonline.com/doi/full/10.1080/08974438.2016.1145612https://repository.hanyang.ac.kr/handle/20.500.11754/71402
- ISSN
- 0897-4438; 1528-6983
- DOI
- https://doi.org/10.1080/08974438.2016.1145612
- Appears in Collections:
- COLLEGE OF EDUCATION[S](사범대학) > EDUCATIONAL TECHNOLOGY(교육공학과) > Articles
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