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브랜드체험 유형이 브랜드 충성의도에 미치는 영향
- Title
- 브랜드체험 유형이 브랜드 충성의도에 미치는 영향
- Author
- 한상린
- Issue Date
- 2012-02
- Publisher
- 한국유통학회
- Citation
- 한국유통학회 학술대회 논문집, 2012, 2, P.145-152
- URI
- http://www.dbpia.co.kr/Journal/ArticleDetail/NODE01806439https://repository.hanyang.ac.kr/handle/20.500.11754/71258
- Appears in Collections:
- GRADUATE SCHOOL OF BUSINESS[S](경영전문대학원) > BUSINESS ADMINISTRATION(경영학과) > Articles
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