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COLLEGE OF COMMUNICATION[E](언론정보대학)
ADVERTISING & PUBLIC RELATIONS(광고홍보학부)
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Results 11-20 of 70 (Search time: 0.002 seconds).
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Issue Date
Title
Author(s)
2018-10
The Effect of YouTube Pre-roll Advertising on VTR (View Through Rate) and CTR (Click Through Rate)
한상필
2019-06
동양 문화가치관과 서양 문화가치관 표현: 온라인광고에 대한 연령별, 성별 차이에 대한 비교 연구
한상필
2005-06
한국과 중국 텔레비전 광고의 표현전략 비교 - 탐색적 연구
한상필
2019-03
4차 산업혁명시대, 광고학 교육과정 혁신에 관한 연구
한상필
2019-05
Does the double jeopardy phenomenon work?: Asian-Western cross-cultural validation
한상필
2019-09
The effects of the characteristics of brand webtoon on advertising attitude and purchase intention: Comparison among groups regarding character fictionality
한상필
2019-09
Content Analysis of Linguistic Characteristics of Foreign Language Use in Korean Magazine Advertising
한상필
2005-09
"I" VERSUS "THEY" AND "EAST" VERSUS "WEST": CROSS-CULTURAL DIFFERENCES IN PERCEIVED IMPACT OF SOURCE EXPERTISE
한상필
2018-06
온라인 광고소구 유형과 자기 검색도의 상호작용 효과 연구
한상필
2008-09
국제광고연구동향 : 1960년 부터 2005년까지 주요 광고학술지의 내용분석
한상필
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