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COLLEGE OF COMMUNICATION[E](언론정보대학)
ADVERTISING & PUBLIC RELATIONS(광고홍보학부)
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Results 51-60 of 112 (Search time: 0.002 seconds).
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Issue Date
Title
Author(s)
2008-09
Cross-cultural comparison of interactivity and advertising appeals on antismoking web sites in the United States and South Korea
백혜진
2008-10
KRA 한국마사회 광고사례연구: 경마의 부정적 인식 해소와 KRA의 친근한 이미지 형성의 성과와 과제
한상필
2008-10
옥외광고혼잡에 대한 소비자지각에 관한 연구: 지하철 스크린도어(PSD: Platform Screen Door) 광고물을 중심으로
심성욱
2008-10
한국관광 브랜드의 성공적인 개발 : 한국관광공사의 'korea, Sparkling' 캠페인
한상필
2008-10
우리나라 PPL 규제에 관한 재논의 및 발전적인 방향성 연구 : 전문가 델파이 서베이 및 심층집단 인터뷰 결과를 중심으로
한상필
2008-05
텔레비전 광고의 창의성 척도개발과 타당화
한상필
2008-05
Understanding and efficiency: Habermas's concept of communication relief
Hove, Thomas Britten
2008-10
Interplay of threat appeal and presentation form on health message processing outcomes
최윤형
2008-11
Moderating Roles of Primary Social Influences in the Relationship Between Adolescent Self-Reported Exposure to Antismoking Messages and Smoking Intention
백혜진
2008-11
Third-person effects of Idealized Body Image in Magazine Advertisements.
최윤형
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-Author
27
한상필
18
심성욱
17
이병관
9
한미정
8
백혜진
7
이현우
5
문영숙
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조병량
4
Hove, Thomas Britten
4
김형석
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-Subject
8
광고효과
4
advertising effects
4
COMMUNICATION
4
이월률
3
ALCOHOL-USE
3
BEHAVIOR
3
carry-over rate
3
International Advertising
3
scale development
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South Korea
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-Date issued
11
2009
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