211 0

Third-person effects of Idealized Body Image in Magazine Advertisements.

Title
Third-person effects of Idealized Body Image in Magazine Advertisements.
Author
최윤형
Keywords
third-person perception; body image; advertisement
Issue Date
2008-11
Publisher
SAGE PUBLICATIONS INC
Citation
AMERICAN BEHAVIORAL SCIENTIST, v. 52, No. 2, Page. 147-164
Abstract
There have been contradictory findings concerning the direct effects of ideal body image advertising on women's body concerns. Despite numerous studies, the mechanism of how women are affected negatively by such imagery is still unclear. The current study explored why women are influenced negatively by ideal body image in the third-person effect framework. In particular, the authors proposed gendered "others" and hypothesized that when those others were men, exposure to the ideal body would create larger third-person perceptions: there would be a negative relationship between third-person gaps and body area satisfaction. Findings confirmed the importance of gendered others, such that women estimated close male friends would be more affected by ideal body image than close female friends.
URI
https://journals.sagepub.com/doi/abs/10.1177/0002764208321348https://repository.hanyang.ac.kr/handle/20.500.11754/80788
ISSN
0002-7642
DOI
10.1177/0002764208321348
Appears in Collections:
COLLEGE OF COMMUNICATION[E](언론정보대학) > ADVERTISING & PUBLIC RELATIONS(광고홍보학부) > Articles
Files in This Item:
There are no files associated with this item.
Export
RIS (EndNote)
XLS (Excel)
XML


qrcode

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.

BROWSE