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Showing results 86 to 105 of 331

Issue DateTitleAuthor(s)
2017-07NFC광고에 대한 극장 관객의 지각된 즐거움, 혁신성이 광고태도와 수용의도에 미치는 영향: 탐색적 연구심성욱
2008-10Nudity of female and male models in primetime TV advertising across seven countries백혜진
2021-05Online dating applications and risk of youth victimization: A lifestyle exposure perspective백혜진
2021-06Online identities and social influence in social media gambling exposure: A four-country study on young people백혜진
2020-11Online Relationships and Social Media Interaction in Youth Problem Gambling: A Four-Country Study백혜진
2017-06OOH광고 규제에 관한 전문가 인식 조사: 옥외광고법의 평가와 보완을 중심으로이형석
2024-02OTT 서비스 플랫폼의 콘텐츠 태도가 광고회피에 미치는 영향 연구* : 지각된 침입성의 조절효과를 중심으로심성욱
2005-06Paradigm shift of employee communication: The effect of management communication on trusting relationships심성욱
2023-01-10Partnerships supporting policies: A social marketing case study of mask supply solutions in South Korea during the COVID-19 pandemicThomas Britten Hove
2023-01-10Partnerships supporting policies: A social marketing case study of mask supply solutions in South Korea during the COVID-19 pandemic백혜진
2020-04PC게임 장르에 따른 게임 테마음악의 위치화 연구 : 음악종류, 음악의 구조적 요소, 이미지를 중심으로이형석
2004-01Perceived effect of the mass media on self vs. other: A cross-cultural investigation of the third person effect hypothesis한미정
2017-03The Personal Dimensions of Public Relations Ethical Dilemmas백혜진
2017-04The Personal Dimensions of Public Relations Ethical DilemmasHove, Thomas Britten
2020-06Persuasion Knowledge and the Effectiveness of Media Advocacy in Debunking Korean Tobacco Company Corporate Social Responsibility ProgramsThomas Britten Hove
2020-05Persuasion Knowledge and the Effectiveness of Media Advocacy in Debunking Korean Tobacco Company Corporate Social Responsibility Programs백혜진
2006-10The Portrayal of Older People in Television Advertisements: A Cross-Cultural Content Analysis of the United States and South Korea이병관
2004-09PR 실무자의 갈등관리 행동에 대한 탐색적 연구이현우
2008-03Propaganda or public relations campaign? International communication on the war against Iraq심성욱
2017-02Putting Cultural Context into SCCT When Crisis Responsibility Does Not Tell It All최윤형

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