2023-01 | Partnerships supporting policies: A social marketing case study of mask supply solutions in South Korea during the COVID-19 pandemic | Thomas Britten Hove |
2023-01 | Partnerships supporting policies: A social marketing case study of mask supply solutions in South Korea during the COVID-19 pandemic | 백혜진 |
2020-04 | PC게임 장르에 따른 게임 테마음악의 위치화 연구 : 음악종류, 음악의 구조적 요소, 이미지를 중심으로 | 이형석 |
1994-07 | PERSUASION AND CULTURE - ADVERTISING APPEALS IN INDIVIDUALISTIC AND COLLECTIVISTIC SOCIETIES | 한상필 |
2009-02 | Playing With Food: Content Analysis of Food Advergames | 최윤형 |
2015-08 | Project FIT: A School, Community and Social Marketing Intervention Improves Healthy Eating Among Low-Income Elementary School Children | 백혜진 |
2009-12 | Promoting Organ Donation through an Entertainment-Education TV Program in Korea: "Open Your Eyes" | 이병관 |
2013-10 | Public Relations Ethics in the Age of New Media A Critique of Three Paradigms | Thomas Britten Hove |
2013-07 | Race, digital and traditional media, and public relations health campaigns | 백혜진 |
2017-12 | Removing tar information from cigarette packages may reduce South Korean smokers' misconceptions about low-tar cigarettes | Thomas Britten Hove |
2017-12 | Removing tar information from cigarette packages may reduce South Korean smokers' misconceptions about low-tar cigarettes | 백혜진 |
2016-05 | A retrospective on the state of international advertising research in advertising, communication, and marketing journals: 1963-2014 | 한상필 |
2015-09 | The role of negative emotions on motivation and communicative action: Testing the validity of situational theory of problem solving | 한미정 |
2016-02 | Screen time, sleep, and overweight among low-income 8-12 years old youth | 백혜진 |
2015-05 | A social marketing approach to promoting healthful eating and physical activity in low-income and ethnically diverse schools | 백혜진 |
2015-05 | A social marketing approach to promoting healthful eating and physical activity in low-income and ethnically diverse schools | 백혜진 |
2019-07 | Social Media and Influenza Emergency: Content Analysis of Tweets during the 2015 MERS Outbreak in Korea | 이병관 |
2004-09 | South Koreans' perceptions of North Koreans and implications for public relations campaigns | 한미정 |
2004-03 | Talking on 'sunshine in North Korea': A test of the spiral of silence as a theory of powerful mass media | 한미정 |
2013-03 | The Antecedents of Attitude toward IPTV Advertising: The Role of Interactivity and Avertising Value | 심성욱 |