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Showing results 48 to 67 of 287

Issue DateTitleAuthor(s)
2023-01Partnerships supporting policies: A social marketing case study of mask supply solutions in South Korea during the COVID-19 pandemicThomas Britten Hove
2023-01Partnerships supporting policies: A social marketing case study of mask supply solutions in South Korea during the COVID-19 pandemic백혜진
2020-04PC게임 장르에 따른 게임 테마음악의 위치화 연구 : 음악종류, 음악의 구조적 요소, 이미지를 중심으로이형석
1994-07PERSUASION AND CULTURE - ADVERTISING APPEALS IN INDIVIDUALISTIC AND COLLECTIVISTIC SOCIETIES한상필
2009-02Playing With Food: Content Analysis of Food Advergames최윤형
2015-08Project FIT: A School, Community and Social Marketing Intervention Improves Healthy Eating Among Low-Income Elementary School Children백혜진
2009-12Promoting Organ Donation through an Entertainment-Education TV Program in Korea: "Open Your Eyes"이병관
2013-10Public Relations Ethics in the Age of New Media A Critique of Three ParadigmsThomas Britten Hove
2013-07Race, digital and traditional media, and public relations health campaigns백혜진
2017-12Removing tar information from cigarette packages may reduce South Korean smokers' misconceptions about low-tar cigarettesThomas Britten Hove
2017-12Removing tar information from cigarette packages may reduce South Korean smokers' misconceptions about low-tar cigarettes백혜진
2016-05A retrospective on the state of international advertising research in advertising, communication, and marketing journals: 1963-2014한상필
2015-09The role of negative emotions on motivation and communicative action: Testing the validity of situational theory of problem solving한미정
2016-02Screen time, sleep, and overweight among low-income 8-12 years old youth백혜진
2015-05A social marketing approach to promoting healthful eating and physical activity in low-income and ethnically diverse schools백혜진
2015-05A social marketing approach to promoting healthful eating and physical activity in low-income and ethnically diverse schools백혜진
2019-07Social Media and Influenza Emergency: Content Analysis of Tweets during the 2015 MERS Outbreak in Korea이병관
2004-09South Koreans' perceptions of North Koreans and implications for public relations campaigns한미정
2004-03Talking on 'sunshine in North Korea': A test of the spiral of silence as a theory of powerful mass media한미정
2013-03The Antecedents of Attitude toward IPTV Advertising: The Role of Interactivity and Avertising Value심성욱

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