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Showing results 40 to 59 of 287

Issue DateTitleAuthor(s)
2008-10KRA 한국 마사회 광고사례연구 : ‘경마의 부정적 인식 해소’와 ‘KRA의 친근한 이미지 형성’의 성과와 과제한상필
2021-10Life Satisfaction and Online-Gambling Communities: A Cross-National Study of Gambling Activities Among Young Finnish, American, South Korean and Spanish People백혜진
2015-03Linking Health Information Seeking to Behavioral Outcomes: Antecedents and Outcomes of Childhood Vaccination Information Seeking in South Korea이현우
2019-12Mediating and Moderating Roles of Trust in Government in Effective Risk Rumor Management: A Test Case of Radiation-Contaminated Seafood in South KoreaThomas Britten Hove
2015-01Message Testing of Three Ethical Approaches to Health Promotion백혜진
2015-01Message Testing of Three Ethical Approaches to Health PromotionThomas Britten Hove
2015-01Message Testing of Three Ethical Approaches to Health Promotion: Paternalism, Liberalism, and Empowerment백혜진
2015-01Message Testing of Three Ethical Approaches to Health Promotion: Paternalism, Liberalism, and EmpowermentHove, Thomas Britten
2023-01Partnerships supporting policies: A social marketing case study of mask supply solutions in South Korea during the COVID-19 pandemicThomas Britten Hove
2023-01Partnerships supporting policies: A social marketing case study of mask supply solutions in South Korea during the COVID-19 pandemic백혜진
2020-04PC게임 장르에 따른 게임 테마음악의 위치화 연구 : 음악종류, 음악의 구조적 요소, 이미지를 중심으로이형석
1994-07PERSUASION AND CULTURE - ADVERTISING APPEALS IN INDIVIDUALISTIC AND COLLECTIVISTIC SOCIETIES한상필
2009-02Playing With Food: Content Analysis of Food Advergames최윤형
2015-08Project FIT: A School, Community and Social Marketing Intervention Improves Healthy Eating Among Low-Income Elementary School Children백혜진
2009-12Promoting Organ Donation through an Entertainment-Education TV Program in Korea: "Open Your Eyes"이병관
2013-10Public Relations Ethics in the Age of New Media A Critique of Three ParadigmsThomas Britten Hove
2013-07Race, digital and traditional media, and public relations health campaigns백혜진
2017-12Removing tar information from cigarette packages may reduce South Korean smokers' misconceptions about low-tar cigarettesThomas Britten Hove
2017-12Removing tar information from cigarette packages may reduce South Korean smokers' misconceptions about low-tar cigarettes백혜진
2016-05A retrospective on the state of international advertising research in advertising, communication, and marketing journals: 1963-2014한상필

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