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COLLEGE OF SOCIAL SCIENCES[S](사회과학대학)
TOURISM(관광학부)
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2020-09
국내 온라인 여행사의 정보시스템 품질이 신뢰, 이용의도, 실제 이용에 미치는 영향
김남조
2020-12
소셜 미디어 마케팅 특성과 지각된 혜택이 지각된 가치, 이용의도, 실제이용에 미치는 영향: 국내 OTA를 중심으로
김남조
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Domestic OTA
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E-commerce
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Information system quality
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OTA(Online Travel Agency)
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