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GRADUATE SCHOOL OF BUSINESS[S](경영전문대학원)
BUSINESS ADMINISTRATION(경영학과)
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2018-05
원산지 이미지, 브랜드 태도, 기업의 사회적 책임이 중국 소비자의 지각된 품질과 구매의도에 미치는 영향
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2019-03
소비자의 브랜드 신뢰, 가치의식, 원산지 중요성 및 한류 제품에 대한 태도가 구매의도에 미치는 영향: 베트남 소비자 연구
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2016-10
The effect of attitudes towards social media advertising and brand equity model on young consumer’s purchasing intention
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Country-of-Origin Image
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importance of origin
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Korean Wave
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product attitude
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