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COLLEGE OF BUSINESS AND ECONOMICS[E](경상대학)
BUSINESS ADMINISTRATION(경영학부)
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Results 21-30 of 30 (Search time: 0.002 seconds).
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Issue Date
Title
Author(s)
2014-01
Digital Revolution, Marketing, and East Asia Economies INTRODUCTION
문준연
2020-11
Relationships among consumption values, affective responses, and customer patronage intention for luxury brands
문준연
2009-03
From The Editor
문준연
2001-03
중소기업의 경쟁력 강화를 위한 지원정책에 관한 연구: 안산시의 중소기업을 중심으로
문준연
2003-12
가상공동체 참여동기와 공동체의식, 충성도 및 구매의도간의 관계에 관한 연구
문준연
2008-12
Mediation and Moderation Models of Corporate Image Effects on Consumer Brand Evaluations
문준연
1999-12
오픈프라이스제도의 효과에 대한 이론적 분석: 유통업체 및 소비자를 중심으로
문준연
2002-04
Positioning options for achieving brand association: A psychological categorization framework
문준연
2002-04
Buying decision approaches of organizational buyers and users
문준연
1999-11
오픈프라이스제도가 소비자 , 제조업체 및 중간상에 미치는 영향에 대한 실증연구 - 화장품산업을 중심으로
문준연
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구매의도
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조절초점
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product type
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purchase intention
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메시지 프레이밍
3
조절적합성 효과
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experimental design
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Global Marketing Conference
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Information Processing Fluency
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Korean Scholars of Marketing Science
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2010 - 2019
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