Digital Revolution, Marketing, and East Asia Economies INTRODUCTION

Abstract

Abstract This special issue contains five articles that reflect the content shared during presentations at the 2012 Global Marketing Conference by Korean Scholars of Marketing Science held in Seoul, Korea. The authors of the twelve papers presented in relevant tracks of the 2012 Global Marketing Conference received an opportunity to revise their work for possible inclusion in this special issue. Through an independent round of double-blind reviews, the five articles that follow were developed, extended, and finalized.