스마트 커머스 환경에서 옴니채널 전략 I-LBS Service 사례 연구
- Title
- 스마트 커머스 환경에서 옴니채널 전략 I-LBS Service 사례 연구
- Other Titles
- Omni Channel-based I-LBS Service Case Study with smart commerce - Focus on iBeacon Based Service -
- Author
- 김성훈
- Keywords
- Buletooth Low Enegy; Smart Commerce; Indoor Positioning System; Rich Experience Marketing; iBeacon; Omni Channel
- Issue Date
- 2014-05
- Publisher
- 한국디지털디자인협의회
- Citation
- 한국디지털디자인협의회 conference, Page. 485-486
- Abstract
- Smart phone, Tablet PC, smart TV, and the emergence of smart devices such as wireless Internet, GPS, LBS and other caused by the development of advanced ICT-commerce can be seen as a paradigm shift in the Smart Commerce is to break down the boundaries of online and offline shopping the distribution, marketing encompasses a far. In the new paradigm of smart commerce offline stores, online, mobile and omni-channel integration of various channels of meaning and status, I-LBS mainly want to investigate the case.
- URI
- https://www.dbpia.co.kr/journal/articleDetail?nodeId=NODE02414588https://repository.hanyang.ac.kr/handle/20.500.11754/184943
- Appears in Collections:
- COLLEGE OF DESIGN[E](디자인대학) > ETC
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