스마트 커머스 환경에서 옴니채널 전략 I-LBS Service 사례 연구

Abstract

Smart phone, Tablet PC, smart TV, and the emergence of smart devices such as wireless Internet, GPS, LBS and other caused by the development of advanced ICT-commerce can be seen as a paradigm shift in the Smart Commerce is to break down the boundaries of online and offline shopping the distribution, marketing encompasses a far. In the new paradigm of smart commerce offline stores, online, mobile and omni-channel integration of various channels of meaning and status, I-LBS mainly want to investigate the case.