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TV광고에 대한 청소년과 일반성인의 광고회의주의 차이에 관한 연구

Title
TV광고에 대한 청소년과 일반성인의 광고회의주의 차이에 관한 연구
Other Titles
The Study on the Difference between Adolescents' skepticism Toward Advertising and Adults
Author
심성욱
Keywords
광고회의주의; 성인과 청소년; Skepticism toward advertising; Adolescent and Adult
Issue Date
2006-12
Publisher
한국광고학회
Citation
광고학연구, v. 17, No. 5, Page. 19-29
URI
https://www.earticle.net/Article/A73694https://repository.hanyang.ac.kr/handle/20.500.11754/108949
ISSN
1225-0554
Appears in Collections:
COLLEGE OF COMMUNICATION[E](언론정보대학) > ADVERTISING & PUBLIC RELATIONS(광고홍보학부) > Articles
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