장성군의 문화콘텐츠화 전략 - 홍길동을 중심으로

Abstract

This treatise aims at researching new worth as writing material of cultural contents industry. As is general known, Heo-Kyun's ‘Honggildongjeon’ is the first novel written in Korean and is recognized for important significance and value. So it has been researched by lots of researchers. There are many reasons of it, but one of the those reasons is that it has showed its value as the writing material for cultural contents industry. It was produced as an animation for theatre and actually played at the theatre.‘Honggildongjeon’ is used for derivative products, such as character, game, and fancy business related animation. Actually it also settled down as an independent character business concerned with local festival, based on that the region, ‘Jangseong’ exists. It has been already enhanced as the essential material which can create diversified value-added products. Those cases indicate that classical novel can exceed the limit as only researching literature, and create various value added, when it is used as the writing material in cultural contents industry. It also provides the direction where cultural contents business should go.In this paper I will prove that ‘Hong Gil-Dong’ existed at Jangseonggun in Jeonnam and look closely how it is converted to independent character business, and the procedure of developing various cultural products. In conclusion we can get the new value of the classical novel ‘Honggildongjeon’ as the writing material for the cultural contents industry.