2015-11 | CHAID 의사결정 모델을 활용한 국내 프로야구 구단의 마케팅전략 수립에 관한 정책 방안 연구 | 박성배 |
2015-11 | CHAID 의사결정 모델을 활용한 국내 프로야구 구단의 마케팅전략 수립에 관한 정책 방안 연구 | 최준서 |
2016-09 | Delphi기법과 AHP를 이용한 드론 스포츠 활성화 방안 | 최준서 |
2017-06 | The development of spectator motivation scale for South korean professional baseball fans | 박성배 |
2020-06 | Evaluation model revisited: Korean baseball Players Salary Calculation Model (PSCM) | 박성배 |
2013-06 | Globalising sport management curriculum: an analysis of benefits of a short-term study abroad programme | 최준서 |
2013-01 | Globalising sport management curriculum: An analysis of benefits of a short-term study abroad programme | 박성배 |
2016-11 | Going green in baseball – a case study of the SK Wyverns | 최준서 |
2016-06 | GOLF PRODUCT ADVERTISING VALUE, ATTITUDE TOWARD ADVERTISING AND BRAND, AND PURCHASE INTENTION | 박성배 |
2019-09 | The Influence of Temporal Frame on Guilt and Shame Appeals | 이승애 |
2019-01 | Intrinsic versus extrinsic goals: The role of self-construal in understanding consumer response to goal framing in social marketing | 이승애 |
2014-12 | IPA를 활용한 말갈라쇼 방문객이 지각하는 서비스 품질 평가 | 최준서 |
2013-07 | IPA분석을 통한 스포츠경기장 개선방안 | 조성식 |
2017-07 | “People” Can Be Better Than “You”: The Moderating Role of Regulatory Focus On Self-Referencing Messages in Physical Activity Promotion Campaigns Among College Students | 이승애 |
2020-08 | ‘When sport met ideology and colonial bitter memories’: The impact of the 1964 Tokyo olympics on North and South Korean sports | 이종성 |
2017-07 | Major sporting events legislation for the public interest?: The case of the universal access right from South Korea | 조성식 |
2020-10 | Online bandwagon effects: Quantitative versus qualitative cues in online comments sections | 이승애 |
2015-11 | Special Olympic Stakeholders’ Perceptions of Service Deliveries: Construct Validity of Selected Measures on Service Perception | 최준서 |
2015-11 | Special Olympic Stakeholders’ Perceptions of Service Deliveries: Construct Validity of Selected Measures on Service Perception | 박성배 |
2020-08 | STATISTICAL PREPARATION IN MASTER'S PROGRAMME OF SPORT MANAGEMENT | 조성식 |