Browsing "ADVERTISING & PUBLIC RELATIONS(광고홍보학부)" byAuthor백혜진

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Showing results 15 to 44 of 52

Issue DateTitleAuthor(s)
2016-08The Impact of Cultural Characteristics and Message Appeals on Attitudes toward Anti-Secondhand Smoke PSAs : Cross-Cultural Comparison백혜진
2021-07Information Communication Technologies (ICTs), Crisis Communication Principles and the COVID-19 Response in South Korea백혜진
2009-12Information Processing of Genetically Modified Food Messages Under Different Motives: An Adaptation of the Multiple-Motive Heuristic-Systematic Model백혜진
2017-04Intention to View Health TV Programs in South Korea: An Application of the Comprehensive Model of Information Seeking백혜진
2024-03-04Mechanisms of Climate Change Media Effects: Roles of Risk Perception, Negative Emotion, and Efficacy Beliefs백혜진
2008-03Mechanisms through which adolescents attend and respond to antismoking media campaigns백혜진
2019-12Mediating and Moderating Roles of Trust in Government in Effective Risk Rumor Management: A Test Case of Radiation-Contaminated Seafood in South Korea백혜진
2021-06The Mediating Role of Psychological Distress in Excessive Gambling among Young People: A Four-Country Study백혜진
2024-02Message framing and trust as moderated mediating mechanisms for effective government response to uncertain risk messages.백혜진
2008-11Moderating Roles of Primary Social Influences in the Relationship Between Adolescent Self-Reported Exposure to Antismoking Messages and Smoking Intention백혜진
2008-10Nudity of female and male models in primetime TV advertising across seven countries백혜진
2021-05Online dating applications and risk of youth victimization: A lifestyle exposure perspective백혜진
2021-06Online identities and social influence in social media gambling exposure: A four-country study on young people백혜진
2020-11Online Relationships and Social Media Interaction in Youth Problem Gambling: A Four-Country Study백혜진
2023-01-10Partnerships supporting policies: A social marketing case study of mask supply solutions in South Korea during the COVID-19 pandemic백혜진
2017-03The Personal Dimensions of Public Relations Ethical Dilemmas백혜진
2020-05Persuasion Knowledge and the Effectiveness of Media Advocacy in Debunking Korean Tobacco Company Corporate Social Responsibility Programs백혜진
2018-07Rationale, design, and characteristics of the multimedia family planning campaign for a small, happy, and prosperous family in Ethiopia (SHaPE)백혜진
2021-09The role of online group norms and social identity in youth problem gambling백혜진
2020-01The Role of Perceived Loneliness in Youth Addictive Behaviors: Cross-National Survey Study백혜진
2019-06The role of source characteristics and message appeals in public service advertising (PSA) messages: An application of Fishbein's expectancy value model and the match-up hypothesis for anti-binge drinking campaigns targeting college students백혜진
2021-09Roles of Temporal Message Framing and Digital Channel Type in Perception and Dissemination of Food Risk Rumors백혜진
2021-03Social Ecological Model of Problem Gambling: A Cross-National Survey Study of Young People in the United States, South Korea, Spain, and Finland백혜진
2017-04Strategic risk communication for infectious disease outbreaks: the evolving landscape of publics and media백혜진
2019-04광고성 트윗과 비광고성 트윗의 확산 특성 비교 연구: 전자담배 트윗을 중심으로백혜진
2018-06뉴미디어 유형이 위험 특성, 위험 인식, 예방 행동 의도의 관계에 미치는 영향 : 조건적 과정 모형의 검증백혜진
2019-04미세먼지 어플리케이션(앱)의 정보 제시 형식이 위험 인식, 앱 사용 의도, 예방 행동 의도에 미치는 영향: 감정 휴리스틱과 기준점 휴리스틱의 적용백혜진
2018-02설득 윤리 스키마와 공중 유형이 금연 메시지의 설득 효과에 미치는 영향 : 조절된 조절 모형의 검증백혜진
2018-06알코올 사용장애 관련 뉴스에서 나타난 원인 책임과 해결 책임 유형이 편견과 차별에 미치는 영향백혜진
2018-06위험 루머에 대한 10년간의 언론보도 내용분석백혜진

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