Strategic risk communication for infectious disease outbreaks: the evolving landscape of publics and media
- Title
- Strategic risk communication for infectious disease outbreaks: the evolving landscape of publics and media
- Other Titles
- 전략적인 감염병 위기대응 소통: 변화하는 공중의 역할과 미디어 환경
- Author
- 백혜진
- Keywords
- Strategic risk communication; Crisis communication; Outbreak; Publics; Media
- Issue Date
- 2017-04
- Publisher
- Korean Medical Association
- Citation
- Journal of the Korean Medical Association, v. 60, No. 4, Page. 306-313
- Abstract
- During the outbreak of Middle East respiratory syndrome, the Korean government responded with inadequate speed
and thoroughness. As a result, serious damage occurred not only to public health, but also to socioeconomic life and
public trust in the government. Although people are becoming increasingly aware that risk and crisis communications
are important during infectious disease outbreaks, we still need a better understanding of what constitutes strategic
risk communication. This article deals with the following issues: (1) what is risk communication? (2) During the
development of risk communication strategies, how has the concept of the public been treated? (3) As the media
landscape has changed, how have views of the role of the public in risk communication changed? This article traces
how risk communication has moved from an expert-centered view to an audience-centered view. In the process,
the concept of the public has changed from being the target of expert control to being the partner in a respectful
dialogue. Strategic risk communicators need to understand how the role of the public has changed in today’s
diversified and fragmented media environment, where people not only consume but produce, share, and disseminate
risk information. Finally, to make risk communication more effective during infectious disease outbreaks, public health
experts and communication experts need to use “team science” to improve their abilities to work closely with one
another as soon as outbreaks occur
- URI
- https://synapse.koreamed.org/DOIx.php?id=10.5124/jkma.2017.60.4.306https://repository.hanyang.ac.kr/handle/20.500.11754/103246
- ISSN
- 1975-8456
- DOI
- 10.5124/jkma.2017.60.4.306
- Appears in Collections:
- COLLEGE OF COMMUNICATION[E](언론정보대학) > ADVERTISING & PUBLIC RELATIONS(광고홍보학부) > Articles
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