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COLLEGE OF COMMUNICATION[E](언론정보대학)
ADVERTISING & PUBLIC RELATIONS(광고홍보학과)
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Results 61-68 of 68 (Search time: 0.002 seconds).
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Issue Date
Title
Author(s)
2008-09
대학 캠퍼스 내 전기 절약 캠페인 전략수립을 위한 수용자 인식 및 태도 연구: 감지적 접근법을 중심으로
한미정
2007-11
계획된 행동이론을 적용한 온라인 콘텐츠 이용행동의 이해 :대학생 집단을 중심으로
한미정
2004-09
South Koreans' perceptions of North Koreans and implications for public relations campaigns
한미정
2009-02
Playing With Food: Content Analysis of Food Advergames
최윤형
2009-11
Individual difference in crisis response perception: How do legal experts and lay people perceive apology and compassion responses?
최윤형
2008-10
Third-person effects of idealized body image in magazine advertisements
최윤형
2009-03
Consumer response to crisis: Exploring the concept of involvement in Mattel product recalls
최윤형
2009-04
Consumer Responses to Mattel Product Recalls Posted on Online Bulletin Boards: Exploring Two Types of Emotion
최윤형
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광고효과
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magazine ads
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brand
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content analysis
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