Playing With Food: Content Analysis of Food Advergames
- Title
- Playing With Food: Content Analysis of Food Advergames
- Author
- 최윤형
- Keywords
- CHILDRENS PERCEPTIONS; IMPLICIT MEMORY; PREFERENCES; GAMES; ADOLESCENTS; RELIABILITY; PERSUASION KNOWLEDGE; INTERACTIVITY; COMMUNICATION; ADVERTISEMENTS
- Issue Date
- 2009-02
- Publisher
- WILEY
- Citation
- JOURNAL OF CONSUMER AFFAIRS, v. 43, NO. 1, Page. 129-154
- Abstract
- This study examines how food marketers use advergames, custom-built and branded online games, to promote food products to children and provides the nutritional content of the food products featured in the advergames. The results reveal that food marketers use advergames heavily, with candy and gum or food products high in sugar most frequently appearing in the analyzed games. Children are often invited to "play with" the foods integrated as active game components. Finally, despite the educational benefits of interactive games, fewer than 3% of the games analyzed in this study appear to educate children about nutritional and health issues.
- URI
- https://onlinelibrary.wiley.com/doi/10.1111/j.1745-6606.2008.01130.xhttps://repository.hanyang.ac.kr/handle/20.500.11754/186387
- ISSN
- 0022-0078;1745-6606
- DOI
- 10.1111/j.1745-6606.2008.01130.x
- Appears in Collections:
- COLLEGE OF COMMUNICATION[E](언론정보대학) > ADVERTISING & PUBLIC RELATIONS(광고홍보학과) > Articles
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