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Individual difference in crisis response perception: How do legal experts and lay people perceive apology and compassion responses?

Title
Individual difference in crisis response perception: How do legal experts and lay people perceive apology and compassion responses?
Author
최윤형
Keywords
Crisis response; Experts; Lay people
Issue Date
2009-11
Publisher
ELSEVIER SCIENCE INC
Citation
PUBLIC RELATIONS REVIEW, v. 35, NO. 4, Page. 452-454
Abstract
A growing number of studies have found no difference in the effects of apology, compassion, or sympathy on crisis outcomes. The present study examines whether people perceive apology and compassion in a similar way or whether there is an individual difference in the perception of crisis response that has not been explored. The results of this study revealed a significant difference in crisis response perception between legal experts and lay people. Law experts did see a difference between apology and compassion responses in judging apology, whereas lay people did not. This study finding suggests that individual difference be incorporated into testing the effect of different crisis responses on crisis outcomes. (C) 2009 Elsevier Inc. All rights reserved.
URI
https://www.sciencedirect.com/science/article/pii/S0363811109001258?via%3Dihubhttps://repository.hanyang.ac.kr/handle/20.500.11754/186386
ISSN
0363-8111
DOI
10.1016/j.pubrev.2009.07.002
Appears in Collections:
COLLEGE OF COMMUNICATION[E](언론정보대학) > ADVERTISING & PUBLIC RELATIONS(광고홍보학과) > Articles
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