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COLLEGE OF SOCIAL SCIENCES[S](사회과학대학)
TOURISM(관광학부)
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Results 11-17 of 17 (Search time: 0.001 seconds).
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Issue Date
Title
Author(s)
2012-09
Independent Restaurant’s Expansion Strategies to a Chain Restaurant Enterprise
현성협
2012-09
A Study of Customer Segmentation Based on Brand Experience in The Luxury Restaurant Segment
현성협
2012-06
The Role of Firework Festival in the Formation of Tourists' Perceived City Innovativeness, City Uniqueness, and City Prestige
현성협
2012-07
노스탈지아 자극을 통한 테마파크 방문객들의 감성적 변화 및 재방문의도 형성에 관한 연구
현성협
2012-07
부산지역 국제회의산업의 경제적 파급효과에 관한 연구
현성협
2012-10
베이비부머 세대 레스토랑 고객의 웰빙인지도 및 진취적 기업평가에 영향을 주는 유형적/무형적 단서 고찰 - 쾌락주의의 조절효과와 함께 -
현성협
2012-04
레스토랑 선택속성에 따른 외식 프랜차이즈 기업의 브랜드 포지셔닝 분석 -(주)놀부의 사례를 중심으로-
현성협
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Chain restaurant
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behavioral intentions
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Brand attitude
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Hedonism
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service quality
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Well-being perception
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쾌락주의
1
action loyalty
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Advertising
1
ADVERTISING EFFECTIVENESS
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