베이비부머 세대 레스토랑 고객의 웰빙인지도 및 진취적 기업평가에 영향을 주는 유형적/무형적 단서 고찰 - 쾌락주의의 조절효과와 함께 -
- Title
- 베이비부머 세대 레스토랑 고객의 웰빙인지도 및 진취적 기업평가에 영향을 주는 유형적/무형적 단서 고찰 - 쾌락주의의 조절효과와 함께 -
- Other Titles
- Investigating the Tangible and Intangible Cues Influencing Baby Boomer Perception of Well-being Food and Perceived Firm Innovativeness in the Luxury Restaurant Industry: The Moderating Role of Hedonism
- Author
- 현성협
- Keywords
- 베이비 부머; 웰빙 인지도; 진취적 기업평가; 쾌락주의; Baby boomer; Well-being perception; Perceived firm innovativeness; Hedonism
- Issue Date
- 2012-10
- Publisher
- 한국관광학회
- Citation
- 관광학연구, 2012, 36(8), P.185-205, 21P.
- Abstract
- The purpose of this research is to (1) investigate the tangible and intangible cues influencing baby boomer perception of well-being food and perceived firm innovativeness, and (2) to examine the moderating role of hedonism. A literature review identified the theoretical relationships among tangible and intangible cues, the perception of well-being food, and perceived firm innovativeness. The proposed hypotheses were tested using the empirical data collected from 182 baby boomers who reported having recently visited a luxury restaurant. According to the data analysis results, it was revealed that food quality, decor and artifacts, employees` attractiveness all have critical impact on patrons` overall perception of well-being. And, in addition, the the effects of service quality and ambient conditions exerted a significant towards the perception of well-being. Moreover, there was a statistically significant link between hedonism`s moderating role towards perceptions of what constitutes a well-being. Based on the findings, managerial implications were discussed.
- URI
- http://kiss.kstudy.com.access.hanyang.ac.kr/thesis/thesis-view.asp?key=3156722http://hdl.handle.net/20.500.11754/50891
- ISSN
- 1226-0533
- Appears in Collections:
- COLLEGE OF SOCIAL SCIENCES[S](사회과학대학) > TOURISM(관광학부) > Articles
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