The effect of social feature quality on the social commerce system
- Title
- The effect of social feature quality on the social commerce system
- Author
- 이욱
- Keywords
- Social feature quality; relationship support; social support; s-commerce; e-commerce; customer satisfaction
- Issue Date
- 2019-07
- Publisher
- Science and Information Organization
- Citation
- International Journal of Advanced Computer Science and Applications, v. 10, no. 7, Page. 136-140
- Abstract
- The emergence of social networks has triggered the evolution of e-commerce to what is now known as social-commerce (s-commerce). However, s-commerce users experience problems related to its social features that affect s-commerce effectiveness. Therefore, the paper examines the effect of social feature quality (SFQ) determinants on s-commerce from customer perspective by adapting the information systems success model. A total of 220 online survey responses were analyzed by using confirmatory factor analysis and the structural equitation model to test the proposed model. SFQ shows a significant effect on perceived usefulness and customer satisfaction with an s-commerce system, whereas relationship support quality shows a significant effect on perceived usefulness and customer satisfaction with an s-commerce system but not on social support. A significant relationship is also identified among perceived usefulness, customer satisfaction, and net benefits of an s-commerce system.
- URI
- https://thesai.org/Publications/ViewPaper?Volume=10&Issue=7&Code=IJACSA&SerialNo=20https://repository.hanyang.ac.kr/handle/20.500.11754/152121
- ISSN
- 2158-107X; 2156-5570
- DOI
- 10.14569/IJACSA.2019.0100720
- Appears in Collections:
- COLLEGE OF ENGINEERING[S](공과대학) > INFORMATION SYSTEMS(정보시스템학과) > Articles
- Files in This Item:
- The Effect of Social Feature Quality on the Social Commerce System.pdfDownload
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