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The effect of social feature quality on the social commerce system

Title
The effect of social feature quality on the social commerce system
Author
이욱
Keywords
Social feature quality; relationship support; social support; s-commerce; e-commerce; customer satisfaction
Issue Date
2019-07
Publisher
Science and Information Organization
Citation
International Journal of Advanced Computer Science and Applications, v. 10, no. 7, Page. 136-140
Abstract
The emergence of social networks has triggered the evolution of e-commerce to what is now known as social-commerce (s-commerce). However, s-commerce users experience problems related to its social features that affect s-commerce effectiveness. Therefore, the paper examines the effect of social feature quality (SFQ) determinants on s-commerce from customer perspective by adapting the information systems success model. A total of 220 online survey responses were analyzed by using confirmatory factor analysis and the structural equitation model to test the proposed model. SFQ shows a significant effect on perceived usefulness and customer satisfaction with an s-commerce system, whereas relationship support quality shows a significant effect on perceived usefulness and customer satisfaction with an s-commerce system but not on social support. A significant relationship is also identified among perceived usefulness, customer satisfaction, and net benefits of an s-commerce system.
URI
https://thesai.org/Publications/ViewPaper?Volume=10&Issue=7&Code=IJACSA&SerialNo=20https://repository.hanyang.ac.kr/handle/20.500.11754/152121
ISSN
2158-107X; 2156-5570
DOI
10.14569/IJACSA.2019.0100720
Appears in Collections:
COLLEGE OF ENGINEERING[S](공과대학) > INFORMATION SYSTEMS(정보시스템학과) > Articles
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