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마츠시타(Panasonic)의 디자인 경영 혁신 및 전략 연구
- Title
- 마츠시타(Panasonic)의 디자인 경영 혁신 및 전략 연구
- Other Titles
- An Approach of Innovative Design Management & Strategy of Matsushita (Panasonic)
- Author
- 이재환
- Keywords
- design management; design strategy; panasonic; brand positioning; origin form; design construction
- Issue Date
- 2006-10
- Publisher
- 한국디지털디자인협의회
- Citation
- 디지털디자인학연구, v. 6, No. 2, Page. 109 - 117
- URI
- http://www.dbpia.co.kr/journal/articleDetail?nodeId=NODE01744766https://repository.hanyang.ac.kr/handle/20.500.11754/108624
- ISSN
- 1598-2319
- Appears in Collections:
- COLLEGE OF DESIGN[E](디자인대학) > ETC
- Files in This Item:
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