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마츠시타(Panasonic)의 디자인 경영 혁신 및 전략 연구

Title
마츠시타(Panasonic)의 디자인 경영 혁신 및 전략 연구
Other Titles
An Approach of Innovative Design Management & Strategy of Matsushita (Panasonic)
Author
이재환
Keywords
design management; design strategy; panasonic; brand positioning; origin form; design construction
Issue Date
2006-10
Publisher
한국디지털디자인협의회
Citation
디지털디자인학연구, v. 6, No. 2, Page. 109 - 117
URI
http://www.dbpia.co.kr/journal/articleDetail?nodeId=NODE01744766https://repository.hanyang.ac.kr/handle/20.500.11754/108624
ISSN
1598-2319
Appears in Collections:
COLLEGE OF DESIGN[E](디자인대학) > ETC
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