14 0

텔레비전 매체스케줄의 효율성 분석에 관한 연구: ERPs개념을 중심으로

Title
텔레비전 매체스케줄의 효율성 분석에 관한 연구: ERPs개념을 중심으로
Other Titles
Evaluating The Efficiency of Television Advertising Media Schedules : With Emphasis on The ERPS(EffectiveRating Points) Rate
Author
이경렬
Keywords
유효빈도; 최적 광고량; 텔레비전 매체스케줄; GRPs; ERPs; ERPs rate; effective frequency; television media schedule
Issue Date
2007-03
Publisher
한국광고학회
Citation
광고학연구, v. 18, No. 1, Page. 41-62
URI
https://www.earticle.net/Article/A73724http://repository.hanyang.ac.kr/handle/20.500.11754/106311
ISSN
1225-0554
Appears in Collections:
COLLEGE OF COMPUTING[E] > MEDIA, CULTURE, AND DESIGN TECHNOLOGY(ICT융합학부) > Articles
Files in This Item:
There are no files associated with this item.
Export
RIS (EndNote)
XLS (Excel)
XML


qrcode

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.

BROWSE