Repository at Hanyang UniversityCOLLEGE OF COMPUTING[E](소프트웨어융합대학)MEDIA, CULTURE, AND DESIGN TECHNOLOGY(ICT융합학부)Articles
265
0
텔레비전 매체스케줄의 효율성 분석에 관한 연구: ERPs개념을 중심으로
- Title
- 텔레비전 매체스케줄의 효율성 분석에 관한 연구: ERPs개념을 중심으로
- Other Titles
- Evaluating The Efficiency of Television Advertising Media Schedules : With Emphasis on The ERPS(EffectiveRating Points) Rate
- Author
- 이경렬
- Keywords
- 유효빈도; 최적 광고량; 텔레비전 매체스케줄; GRPs; ERPs; ERPs rate; effective frequency; television media schedule
- Issue Date
- 2007-03
- Publisher
- 한국광고학회
- Citation
- 광고학연구, v. 18, No. 1, Page. 41-62
- URI
- https://www.earticle.net/Article/A73724https://repository.hanyang.ac.kr/handle/20.500.11754/106311
- ISSN
- 1225-0554
- Appears in Collections:
- COLLEGE OF COMPUTING[E](소프트웨어융합대학) > MEDIA, CULTURE, AND DESIGN TECHNOLOGY(ICT융합학부) > Articles
- Files in This Item:
There are no files associated with this item.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.
