Exploring public relations leadership dimensions in Korea
- Title
- Exploring public relations leadership dimensions in Korea
- Author
- 최윤형
- Keywords
- Communications; Journalism; Publishing And Book Trade
- Issue Date
- 2009-12
- Publisher
- ASIAN MEDIA INFORMATION AND COMMUNICATION CENTRE, NANYANG TECHNOLOGICAL UNIVERSITY, SINGAPORE
- Citation
- MEDIA ASIA, v. 36, No. 2, Page. 80-86
- Abstract
- The evolution of public relations (PR) into a management function has brought the importance of leadership to the forefront of professional discussions. The current study explored PR leadership dimensions in South Korea. Through interviews with 43 PR professionals, this study identified a variety of leadership dimensions, including trait dimensions (e.g. intelligence, insight, understanding the deep need of employees, communication skills, problem-solving skills) and behavioural dimensions (e.g. networking, providing vision, external monitoring). Other leadership dimensions not previously found in Western cultures also emerged such as kind and thoughtful consideration of employees' position and understanding the deep need of employees. Practical and theoretical implications are also discussed.
- URI
- https://search.proquest.com/docview/211507338?accountid=11283https://repository.hanyang.ac.kr/handle/20.500.11754/104240
- ISSN
- 0129-6612
- Appears in Collections:
- COLLEGE OF COMMUNICATION[E](언론정보대학) > ADVERTISING & PUBLIC RELATIONS(광고홍보학부) > Articles
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