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Exploring public relations leadership dimensions in Korea

Title
Exploring public relations leadership dimensions in Korea
Author
최윤형
Keywords
Communications; Journalism; Publishing And Book Trade
Issue Date
2009-12
Publisher
ASIAN MEDIA INFORMATION AND COMMUNICATION CENTRE, NANYANG TECHNOLOGICAL UNIVERSITY, SINGAPORE
Citation
MEDIA ASIA, v. 36, No. 2, Page. 80-86
Abstract
The evolution of public relations (PR) into a management function has brought the importance of leadership to the forefront of professional discussions. The current study explored PR leadership dimensions in South Korea. Through interviews with 43 PR professionals, this study identified a variety of leadership dimensions, including trait dimensions (e.g. intelligence, insight, understanding the deep need of employees, communication skills, problem-solving skills) and behavioural dimensions (e.g. networking, providing vision, external monitoring). Other leadership dimensions not previously found in Western cultures also emerged such as kind and thoughtful consideration of employees' position and understanding the deep need of employees. Practical and theoretical implications are also discussed.
URI
https://search.proquest.com/docview/211507338?accountid=11283https://repository.hanyang.ac.kr/handle/20.500.11754/104240
ISSN
0129-6612
Appears in Collections:
COLLEGE OF COMMUNICATION[E](언론정보대학) > ADVERTISING & PUBLIC RELATIONS(광고홍보학부) > Articles
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